ADTECH Targets the Apple iPad
Mon, 21 Jun 2010ADTECH has announced support for delivering online advertising across the new iPad from Apple. Available immediately ADTECH will now help its publisher, agency and ad network customers to specifically target iPad owners on the web.
ADTECH, the world’s leading ad serving platform, launches geo-load balancing ensuring faster and more efficient ad delivery for publishers
Tue, 09 Mar 2010ADTECH, the leading provider of ad-serving technology operated locally by 365 Digital, have recently launched geo-load balancing, a sophisticated technology which ensures online advertising loads faster. Geo-load balancing is made possible through Ultra DNS servers. This revolutionary technology cleverly uses an address database for more effective route planning. The load balancer geographically distributes the ads, via ultra DNS servers, which then find the shortest way from the user’s browser back to the ad server.
Global Sales Launch for ADTECH’s Analytics Solution
Wed, 10 Feb 2010ADTECH is today starting the global launch of its proprietary advanced Analytics solution which will provide agencies, publishers and ad networks with detailed insight into the performance of campaigns, placed ads and banner sizes.
ADTECH Earns Media Rating Council Ad Serving Accreditation
Wed, 20 Jan 2010ADTECH has today issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.
ADTECH, the world’s leading ad serving platform, signs on yet another leading publishing house, Ramsay Media
Wed, 13 Jan 2010Cogniscent of the need to keep abreast of ever-changing technology, leading media company, Ramsay Media, has replaced their original ad server in favour of ADTECH’s Helios IQ from 365 Digital. ADTECH will now serve all online display advertisements across the full portfolio of Ramsay Media’s websites.
365 Digital proves click-through rates aren't always the determining measure of campaign performance
Tue, 24 Nov 2009With the recent Bookmark Awards ‘Be Big in Digital' call-for-entry campaign, 91% of entries received as a result of the online advertising were from users who only viewed the ad, not clicked on it.
COSMOPOLITAN sign on with 365 Digital
Thu, 10 Sep 2009COSMOPOLITAN have chosen 365 Digital to handle their online campaign management and to deliver advertising on the site through the ADTECH Helios IQ ad server.
First Advertising Gets Creative with ADTECH
Tue, 08 Sep 2009With a strong track record of delivering effective, value driven advertising solutions across all media both online and in traditional media, First Advertising is focused on promoting the highest professional and creative standards in the production of advertising.
ADTECH's Helios IQ mobile ad serving solution chosen by mobile video entertainment site infinit.mobi
Wed, 19 Aug 2009infinit.mobi, a South African video entertainment site for mobile, has chosen the ADTECH ad serving solution to serve all the banner advertising displayed on the site.
Platform-A's Milestone Transformation to ADTECH
Tue, 17 Mar 2009Platform-A's Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility. Migration from Double Click ad serving system delivers significant cost savings. ADTECH head Dirk Freytag promoted to Platform-A Senior Vice President.
New York, NY - March 17, 2009. AOL's Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, today announced that it will now offer advertisers the full-service benefits of ADTECH's ad serving system for delivering brand messages to their customers. The company previously utilized Double Click and has now replaced those systems with ADTECH's technology, which lets Platform-A deliver ad campaigns across AOL's Media Glow properties.
ADTECH First in Europe to Market with IAB Video Ad Standards
Wed, 24 Sep 2008
ADTECH First in Europe to Market with IAB Video Ad Standards
Four-tier commitment and improvement strategy announced
London, UK - 24th September 2008. ADTECH, a leading provider of ad server technology and part of Platform-A, AOL's digital advertising business, has today announced that it is the first in Europe to market with a fully compliant video ad solution - in line with the IAB's new video standards. It has also launched its own four-tier strategy for video advertising.
365 Digital signs first Adtech client in Kenya
Mon, 16 Apr 2007Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365's traffic team will handle the online campaign management and implementation.
Primedia Online acquires 365 Digital
Sun, 28 May 2006The acquisition of the 365 Digital Publishing Group by Primedia Online last week marks a new direction for one of South Africa's oldest online brands as it moves to strengthen its market share by targeting both established players and emerging movers in the online sector.
ADTECH secures exclusive licensing deal with 365 Digital Publishing for South Africa
Sat, 17 Jun 2006ADTECH, a leading provider of ad serving technology, and 365 Digital Publishing, Cape Town's leading internet publisher, have announced an exclusive partnership agreement where 365 Digital Publishing will handle ADTECH's online marketing products and services for South Africa.
“I rely on 365 to take care of all the online advertising logistics so that I can concentrate on being client focused. This includes trafficking, chasing for tags, dealing with technical queries, delivering reports and giving general advice. On top of all this they save me money since the alternative would be to hire someone on a UK salary.”
“At Emap Advertising, we chose 365 Digital after a 3 way pitch as our outsourced overflow Trafficking partner. I find all the staff at 365 Digital a pleasure to work with and the quality of their work is always of the highest standard with impressive campaign turn-round times.”
"365 Digital has consistently combined courtesy with speed of execution and professionalism. It is very refreshing to have a 'friendly face' behind a computer screen"
"We really value the service we receive from 365 Digital. They continually provide a professional service, and respond to all our needs in an extremely efficient way."
“We are often asked to recommend an affordable, yet competent ad serving platform for websites looking to monetise their traffic and do not hesitate to suggest 365 Digital’s services. They combine international know how with local industry insight, providing a professional, efficient and cost effective service.”
"By working closely with 365 Digital, we have conducted very successful online ad campaigns and receive very useful reporting to assist us in our campaign tracking needs."
“365 Digital has offered us a unique platform on which to run successful online campaigns for our clients. The ability to provide up to the minute reporting for our clients is invaluable. The staff are happy to assist any time and with an almost immediate turnaround time. Thanks for all the patience and hard work.”
“365 offers outstanding service with respect to handling banner advertising. The product is intuitive and easy to use and the helpful staff make it easy to manage banner campaigns that generate revenue on our websites.”
"Adtech Helios is a fantastic and feature-rich ad serving solution that we've been using for over 2 years to run advertising campaigns for clients on MyVideo and our other web properties. Coupled with this comes the ever-helpful and knowledgeable Jade O'Brien McDade and the 365 Digital team, who provide all the help and support that we need."
"At the time of investigating an ad-serving solution the European online market place enjoyed a one and a half year lead-time ahead of the rest of the world, with advances in ad technology, market size / growth and very affordable bandwidth rates, all core to our own ad serving strategy...
"365 Digital have consistently managed to secure and place campaigns for us, often selling out our inventory month-on-month. We have benefited greatly from their strong relationship with key brand marketers and agencies in the industry. Their affordable and professional ad serving and campaign management solutions add greatly to their appeal, as they are able to manage the entire process for us, from sale to delivery."
"365 Digital plays a pivotal role in optimising the value of Ster-Kinekor Theatres’ website and other online collateral. As sales agent for these, they deliver consistently excellent results (contributing a significant percentage of our overall online revenue generation), while matching their advertisers’ needs with the demographics of visitors to our site, and finding innovative ways to compliment our online campaigns."
"Since signing on as one of 365 Digital’s clients, we have been able to once again direct our focus to our editorial projects and place our ad serving needs in their very capable hands. Their fast, efficient and always friendly support team make it a pleasure to run all our digital campaigns off their intuitive platform."
"365 Digital have had our account for a relatively short time and have really delivered. We have seen month on month improvements and communication from the team has been excellent."
“We’ve been with 365 Digital for over a year now and they have delivered a full service solution in terms of ad operations and sales for our web sites. We’ve realized good revenue through this initiative, having left sales entirely to them, and through the ADTECH ad serving platform and their highly skilled team they have ensured smooth delivery to us and our advertising clients.”
"365 digital has assisted us throughout each step of the online marketing process and enabled us to create a larger brand awareness across South Africa. They have allowed us to do what we do best while they manage what they do best. Their friendly team has made it a pleasure to work with them."
